= Typical Mistakes =
How we see color is different topic but usualy we have several cases.

== WYSYWIG ==
Wysywig or what you see is what you get is big myth in computer era.

Customer work on files and look on his monitor. Customer expect that what he see on his monitor printer must reproduce and if it's not it's printer fault.

There is several reason why you can't achieve same color reproduction on printing press as you see on your monitor. Mainly there is mistakes which fall in different categories.

== Device fault ==
 * Cheap low quality monitor
 * Impromer monitor setup
 * Uncalibrated monitor

== Software fault ==
 * Improper color setup in desktop application, typical mistake North America General Purpose 2
 * Invalid or legacy ICC profile selection, typical mistake SWOP Coated or Fogra 39 ICC Profile
 * Wrong softproof setup
 * Customer did not use softproof
 * Approvment of digital data in Email program
 * Usage of Acrobat Reader insted of Acrobat Pro
 * Software bug in desktop application.

== Document elements ==
 * Usage of thin line instead of exact line weight
 * Usage of artifical Bold and Italic
 * Wrong colorspace space RGB instead of CMYK
 * Usage of 4 color in text C=50, M=50, Y=50, K=80
 * Usage CMY in text instead of K
 * Small size of text 8pt in negative
 * Gray color build with CMY, i must say sometime it works, but it's very hard to avoid variation during print run
 * Overprint white

 * Combine image and vector elements from different desktop application on same page. For example combine gray color CMY=75,62,60 in Photoshop and put on background InDesign. Sometime works but sometime not.

== Document format ==
 * Wrong image format, gif, png
 * Wrong image size, low resolution or too high image resolution
 * Wrong image color space, RGB instead of CMYK
 * Wrong document colorspace RGB instead of CMYK
 * Too high sum of inks, typical mistake is content with C=100, M=100, Y=100, K=100
 * Usage of Pantone C color library and product is printed on uncoated media.

== Document exchange ==
 * Wrong PDF export setup, typical mistake is AdobePDF preset "Press Quality"

Thanks to our Workflow system we can detect most of this mistakes. Some of this we can fix but for smooth cooperation please follow our guidelines and recommendation.